Interactive digital campaigns_

A campaign has a fixed date, a creative idea that should not be watered down, and a client who wants to see results. We are the engineering team that makes those three things fit. Brands come to us directly, and agencies bring us in as the production team behind their concept.

Interactive video that people play with

Video is easier to watch than to click, so interactive video has to earn every tap. For Walmart, KidHQ was an interactive experience built on Eko’s platform: kids moved between the floors of KidHQ, played with toys and built a wishlist that became a Walmart.com shopping list for their parents. We developed the React web client and the integration with Walmart.com products. The activity started in 2018, was renewed in 2019 and won a Telly Award. Read the Walmart use case.

For Eko’s own series Timeline, we implemented the UI, logic and UI animation in Eko Studio. If your idea lives on a platform like this, you want a team that already knows its edges.

Games that carry a brand

A campaign game should be quick to understand, fun on a phone and easy to share. King Mako for Keshet dropped players into Google Street View and asked them to find their spot on the map of Israel, with an admin panel behind it.

When the game is also the shop

White Elephant for Camp.com turned a gift exchange into a multi-player online event. Users schedule an event, invite guests, buy gifts from Camp.com’s live catalogue through Shopify, and have the gifts they win delivered to them. It consistently generated significant weekend revenue and was recognised as a success story at a global convention on the future of retail. The details are in the Camp.com use case.

Landing pages your CRM can trust

A campaign that collects leads is only as good as the data it hands over. The Mazda CX5 landing page gave the creative room to add many features and was connected to several unique and complex CRMs. We test that link before launch with real test leads, because a broken form found after the media goes live is the most expensive bug there is.

If your CRM itself needs work, our CRM development team builds and connects those systems too.

Beyond the browser

Some campaigns live on a screen in the real world. For Shlomo Sixt, Israel’s largest car rental company, we built a stand-alone desktop app showing a digital clock made of video elements. It was screened at Ben Gurion international airport 24/7 for two years, with a video-based screensaver for the company’s own computers that synced to the desktop time.

For a real-estate client, Hmaarvit Hahadasha showed buildings for future sale as holograms over a map, with details appearing as you move over each location.

Working with agencies

If you are an agency, here is what to expect:

• Your creative stays intact. We tell you early what is hard, and suggest ways to keep the idea rather than cut it.
• The client stays yours. We can work behind your brand, in your meetings, on your schedule.
• Dates are dates. We plan back from the launch and the media flight.
• Data is wired properly. Tracking, CRM fields and consent are checked before go-live.

Campaigns often grow into something bigger, such as a game that becomes an app or a landing page that becomes a site. See game, AR and VR development and web development. Send us the brief and the launch date, and we will tell you how we would build it.