Game, AR and VR development_

Most games are not hard to start. They are hard to finish, launch on the right day and keep alive afterwards. We build the game and everything around it: the admin panel your editors use, the analytics that show what players do, and the back end that holds when the audience shows up.

Games for media, brands and startups

A lot of our game work started with Israeli media. Keshet and DevDino have worked together for over five years, and the Keshet use case shows the range: the Pop Pop rhythm game (a Unity mobile game with a song management system, push notifications, Game Analytics and YouTube integration), the Brain 12 word puzzle app, and an AR Ninja puzzle.

The same thinking works for brands. KidHQ let kids explore floors of Walmart toys in an interactive video built on Eko’s platform, then turned their wishlist into a Walmart.com shopping list for their parents. That campaign won a Telly Award, and the full story is in the Walmart use case.

For startups, games are often the product itself. Escape Show needed a site for booking virtual escape room games, with a back office to run the business. Hop! Channel needed games, video and a paid subscription in one children’s site, with an admin panel built in ASP.NET MVC and Angular.

Mobile, browser or both

Unity for mobile and web

When a game needs to run on iOS, Android and inside a website, Unity usually gives the best return on one codebase. Brain 12 shipped as a mobile app and as a web version embedded in the Mako and N12 sites, with a level generator so admins keep adding puzzles.

Browser-first activities

Some ideas work best as a quick web activity people reach from an article or a social post. King Mako used Google Street View and Google Maps to drop players somewhere in Israel and ask them to pin where they landed, with a custom admin panel behind it.

Live, data-driven games

Fantasy sports live or die on live data. For the Sport5 fantasy league we rebuilt the platform so goals, assists and clean sheets turn into points in real time, during the minutes when everyone is checking their team.

AR and VR that do a job

AR works when it puts something people already care about in their hands. NinjaPop AR was an AR mobile game Keshet 12 used to promote Israel Ninja Warrior.

VR earns its place when presence matters. 6 Degrees is a VR game we designed and developed to help people deal with phantom pain after a limb amputation. It is a good example of how we approach immersive work: start from what the user needs to feel or practise, then choose the hardware and the interaction.

What to look for in a game studio

• Shipped games, not concept art. Ask to play something the team has launched.
• Content tools. If your team cannot add levels, questions or prizes without a developer, the game ages fast.
• Analytics from day one. You want to know where players drop off before you spend on the next season.
• Back-end experience. Payments, subscriptions, CRM hooks and traffic spikes are software problems, not game design problems.
• One team for the whole thing. Game, website, admin panel and campaign landing page work better when they are built together.

We also design the screens and flows ourselves through our UX and UI design team, and when a game is part of a wider campaign, see interactive digital campaigns. For apps that are not games, see mobile app development.

Got a game, AR or VR idea? Tell us the platform, the date and who will play it, and we will come back with how we would build it.