UX and UI design_

Good design is not the prettiest mockup in the deck. It is the screen that still makes sense with real data, a slow connection, a screen reader and a user who has never seen it before. That is easier to get right when the people designing it also build it.

Design that engineers ship

Most of the trouble in product design happens in the handoff. A designer draws a screen, a developer finds the data does not fit, and somebody quietly changes it. At Dino the designers and engineers are one team. Designers know what the code can do, and engineers raise problems while the design is still cheap to change.

You can see this in the work. JReady, a multilingual website we designed and developed for the Jewish Agency, gives communities around the world tools and information for emergencies. iGift is a custom e-commerce site for employee holiday gifts that we designed and built to very specific client requirements. 6 Degrees is a VR game we designed and developed to help people deal with phantom limb pain.

What we design

Systems people use all day

Business systems need clarity more than flair. For iBon, a platform for managing and monitoring companies in the food industry, the job was to replace clunky legacy systems with an interface people find intuitive. The Meet iBon story shows how that platform grew. The same goes for dashboards that show live data: the screen has to tell you what matters at a glance.

Products with a big audience

When a product serves hundreds of thousands of users, small UX choices matter. The Sport5 fantasy league got a modernised user experience as part of its rebuild, so fans can pick a team and follow live points without friction.

Interactive and playful interfaces

Games and interactive video need UI that feels alive. For Eko’s Timeline series we implemented the UI, logic and UI animation in Eko Studio, and the Walmart KidHQ experience let kids move between floors of toys and build a wishlist.

Accessibility is part of the job

Accessible design helps everyone: people using screen readers or keyboards, people with low vision, and anyone using a phone in bright sun. We design and build to Israel’s IS 5568 accessibility standard, which is based on the WCAG guidelines. In practice that means:

• Real headings and labels, so screen readers can follow the page.
• Every action reachable by keyboard, with a visible focus state.
• Colour contrast checked on every component, including hover and disabled states.
• Forms that explain errors in words, not only in red.

It is far cheaper to design this in from the first wireframe than to retrofit it later.

Languages and right-to-left

We work from Toronto and Tel Aviv, so English and Hebrew side by side is normal for us. Right-to-left layouts change more than text direction: icons, progress bars, tables and form layouts all need thought. JReady showed the wider version of this problem, one site serving communities in several countries.

How to choose a design partner

• Ask to see a product they designed that is live today, not only concepts.
• Ask who builds it after the design is approved, and how they stay involved.
• Ask how they handle accessibility, and when in the process.
• Ask to see the empty states and the error messages. That is where care shows.

Design is part of every build we do, from web development and mobile apps to custom software. If you have a product that needs a clearer face, show us what you have and we will tell you where we would start.