Custom software development_

Custom software is worth building when your process is the thing that sets you apart, or when you are paying for five tools that still need a spreadsheet to connect them. That is the work we do: systems that sit at the centre of an operation and have to be right every day.

What custom software development means here

We build four kinds of system, often in the same project:

• Web apps and platforms with user roles, permissions and workflow logic.
• Real-time dashboards that turn live data into decisions.
• Admin panels and back offices that let non-technical staff run the product.
• Integrations between your new system and the ones you already have.

We design, build, test and host the whole thing, then stay to maintain it. If the system needs AI features such as smart search or automated data pipelines, our AI development team builds them on the same foundations. If customer data is at the centre, see CRM development.

Systems we have built and still run

ibon: a platform for the food industry

ibon manages and monitors food-industry operations: real-time inventory tracking, production lifecycle management and regulatory compliance. We have been involved since the first idea and act as its CTO. Aroma Espresso Bar uses it in over 80 branches and, for the last 3.5 years, has rolled it out in every new branch it opens. The full story is in Meet ibon.

Netafim: real-time OEE on the factory floor

For Netafim we built a web-based OEE application that turns raw manufacturing data into real-time views of production performance, so operations teams can spot bottlenecks while they are happening.

Keshet, Sport5 and N12: software under live load

Media is where software gets tested hardest. OnePager is the content tool we built, and keep building, for Keshet 12, so editors can control, edit and publish quickly. For Sport5 we rebuilt the Fantasy League platform from the ground up, with live data feeds turning real goals into real-time points. The N12 COVID-19 panel, built in .NET, pulled live data from several sources, including the Israeli health ministry. See the wider Keshet use case.

Car-Pay and Wiser

At Car-Pay we are the tech backbone of a platform built from the ground up to make buying and selling a car safer from fraud. Wiser is a business management platform shaped around the hospitality sector.

Choosing a software development company

Whether you search for a software development company in Toronto or a software development company in Israel, the shortlist questions are the same:

Ask	Why it matters
Have they built a system like yours, and is it still running?	Launch is easy. Year three is the test.
Who will actually write the code?	You want the team you met, not a subcontractor.
How do they handle scope changes?	They will happen. A clear process beats a long contract.
What happens after launch?	Maintenance, hosting and new features need an owner.
Can they work in your time zone?	Decisions stall when nobody is awake at the same time.

We answer the last one with two offices, in Toronto and Tel Aviv, and one team behind both. Read more on how a Toronto and Tel Aviv team works, or, for Hebrew, see פיתוח תוכנה. If you want a long-term technical owner rather than a one-off build, look at our technology partner service.

What drives scope and cost

Four things move the estimate most: the number of user roles and workflows, the number of integrations, how much data has to update in real time, and how much of the system must be ready for the first release. We scope those with you, then propose a first release that solves your most expensive problem. Our name is Dino, but nothing about the stack is prehistoric.

Tell us what your team is working around today, and we will tell you what we would build first.